Communications-Video and Multimedia | The Collaborative

Promotional Infographic (NASA Research Park)

ChangeIsGood — Mon, 18 Sep 2017 05:11:09 +0000

Video & Multimedia

When it comes time to tell your story, nothing communicates with the impact of motion graphics. Our state-of-the-art video and multimedia production team craft products that ensure all eyes are on you and your message. Products include Emmy-award winning television programs, speaker support video presentations, stop-motion infographics, public service announcements, exhibit and kiosk displays, and more.

Promotional Infographic

NASA Research Park

Challenge: We were charged with creating a video to showcase the NASA Research Park (NRP) in Silicon Valley—a world-class shared-use R&D and education campus for industry, academia, nonprofits, and government. The NRP provides a physical place for innovation and entrepreneurship and serves as a technology accelerator through fostering both informal and formal collaborations. The deliverable would be used to entice industry, association, and university partners, to become a part of the onsite collaborating with NASA on a variety of technologies and disciplines.

Solution: The Collaborative decided an animated infographic would be the best creative solution to capture attention and get across the needed information to potential NRP partners within a very tight time frame (3 minutes). Also known as “whiteboard drawings,” animated infographics convey information, data and statistics through a blend of words and images. They also have the added dimensions of an audio track (with music, voiceovers and sound effects) plus the audience responds especially well to seeing the artist actually drawing the animation. This method offers a compelling visceral reaction and a proven retention of information vs. routine videos.

Results: The NRP used the animated infographic as one component of a robust recruiting campaign for new residents. The effort has paid off as the Research Park has filled its vacancies and now boasts over 70 customers on the cutting-edge of new technology in the Heart of Silicon Valley. The Collaborative is proud to be listed as one of those tenants.

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Demo Reel

ChangeIsGood — Mon, 18 Sep 2017 05:06:06 +0000

Video & Multimedia

Demo Reel

A Gift for Laughter Productions, Inc.

Challenge: The Collaborative partnered with A Gift for Laughter Productions, Inc., a TV Production Company creating compelling, funny, and exciting programming. Together, they will soon be offering a wide range of television shows for audiences to enjoy today and remember tomorrow. An initial task was to create a short demo video to highlight an upcoming documentary: A Gift for Laughter—a feature length “docu-comedy” telling the remarkable story of the Jewish contribution to American comedy. The demo video needed to be compelling, memorable, enjoyable and most of all, bring in investment money.

Solution: We created a demo video with original interviews of comedy experts, directors, agents, combined with archival clips of the greatest routines and performances. The demo reel gave an introduction to the remarkable story of the overwhelming Jewish contribution to comedy (in spite of being such a small percentage of the population) and its influence on comedy performers of all backgrounds.

Results: The video is being used during the funding phase of the project. The potential investors who have watched the video have already begun providing the needed financial backing to take the project to the next level. An additional benefit of the video will be to use it as a “teaser” to studios that will also be enlisted to be part of this important heritage project.

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Biosciences Video

ChangeIsGood — Mon, 18 Sep 2017 05:01:44 +0000

Video & Multimedia

Biosciences Video

National Aeronautics and Space Administration

Challenge: The Space Biosciences Division at NASA Ames Research Center wanted to inform the scientific community and public about the important research it was doing.

Solution: The Collaborative was chosen to produce a 5-minute video to tell the story of what happens when humans bring life into space. The video shows how NASA conducts ground and spaceflight experiments, develops advanced research platforms for the International Space Station, examines ways in which space affects living organisms, presents technologies being developed to sustain life in space, and explores how bioengineered organisms enable human spaceflight by providing essential resources such as food, clean air and water, and biofuels.

Results: Since its release, the video has reached a broad audience via the internet, helping to increase awareness of NASA’s work in the field of biosciences.

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Overview Video (NASA)

ChangeIsGood — Sun, 17 Sep 2017 08:48:41 +0000

Video & Multimedia

Overview Video

National Aeronautics and Space Administration

NASA has been one of the Collaborative's most important clients. Over the years, the Collaborative has produced a wide range of videos and television shows. The Emmy-Award winning television shows NASA Connects and NASA Why? Files were viewed by over one million viewers each year. The shows turned cutting-edge NASA scientific and engineering work into stories that young people and people of all ages could understand.

Other video and multimedia products for NASA include video news releases, videos for events and speaker support, and for distribution across the web and social media.

Among the many videos that the Collaborative has created is the iExplore More signature video that introduces students, teachers and general public to NASA’s important work.

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